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Bou─Źkov├í Jana, a kol.: Marketing
Knihu hodnotím pozitivně a doporučuji ke koupi 68% z Vás
doporučuje
Knihu hodnotím negativně a nedoporučuji ke koupi 32% z Vás
nedoporučuje
(celkem hlasů: 114)

Marketing

Autor: Bou─Źkov├í Jana, a kol.
Popis nebo abstrakt: V prvn├ş kapitole je vysv─Ťtlen pojem marketing, klasick├í marketinkov├í koncepce, jej├ş prvky a vztahy mezi nimi. Druh├í kapitola je zam─Ť┼Öena na strategick├ę marketingov├ę ┼Ö├şzen├ş. Obsahem dal┼í├şch kapitol je proto marketingov├Ż v├Żzkum, marketingov├Ż informa─Źn├ş syst├ęm, marketingov├ę prost┼Öed├ş, kupn├ş chov├ín├ş z├íkazn├şk┼» a segmentace trhu. Z├ív─Ťre─Źn├ę kapitoly poukazuj├ş na to, jak lze marketing aplikovat v konkr├ętn├şch oblastech a jak├ę modern├ş trendy se v n─Ťm prosazuj├ş. Z├íkladn├ş principy a metody marketingu jsou aplikov├íny na ─Źesk├ę ekonomick├ę prost┼Öed├ş a reaguj├ş na psychologii ─Źesk├ęho spot┼Öebitele.
Vydání: 1.
Datum vydání: 05/2003
Počet stran: 449
Orientační cena: 570 Kc
ISBN: 80-7179-577-1
Vydavatel: Nakladatelstv├ş C. H. Beck
Více informací: www.beck.cz
Clyde P. Stickney, Roman L. Weil: Financial Accounting : Introduction to Concepts, Methods and Uses
Knihu hodnotím pozitivně a doporučuji ke koupi 65% z Vás
doporučuje
Knihu hodnotím negativně a nedoporučuji ke koupi 35% z Vás
nedoporučuje
(celkem hlasů: 108)

Financial Accounting : Introduction to Concepts, Methods and Uses

Autor: Clyde P. Stickney, Roman L. Weil
Popis nebo abstrakt: This widely respected financial accounting text captures the predominant market share among graduate, MBA, and higher-level undergraduate programs. With great clarity, it presents both the basic concepts underlying financial statements and the terminology and methods that allow students to interpret, analyze, and evaluate actual corporate financial statements.

About the Author

Clyde P. Stickney is the Signal Companies Professor of Management at the Amos Tuck School of Business Administration, Dartmouth College. He received his doctoral degree from Florida State University and served on the faculties of the University of Chicago and the University of North Carolina at Chapel Hill before joining the faculty of the Tuck School in 1977. He has also taught at the International University of Japan, Swinburne Institute of Technology, and Helsinki School of Economics and Business Administration. Professor Stickney's teaching and research interests center around the interpretation and analysis of financial statements. Recent research has examined the impact of different accounting principles on U.S. versus Japanese price-earnings ratios, the use of financial statement ratios to infer the content and to evaluate the success of corporate-level strategies. He has authored and co-authored books on financial accounting, managerial accounting, and financial statement analysis. Professor Stickney is a member of the American Accounting Association. Roman L. Weil, Ph.D., CMA, CPA, is the V. Duane Rath Professor of Accounting at the Graduate School of Business at the University of Chicago. Dr. Weil received his Ph.D. from Carnegie-Mellon University. He has served on the accrediting committee of the American Association of Collegiate Schools of Business. He has also designed and implemented continuing education programs for partners at the accounting firms of Arthur Andersen and Price Waterhouse as well as for employees at Montgomery Wards. Dr. Weil has co-authored dozens of books. His articles have appeared in Barron's and The Wall Street Journal. Over 80 articles of Dr. Weil's have been published in academic and professional journals. Dr. Weil is a member of the American Accounting Association, The American Economics Association, and the American Institute of Certified Public Accountants. He has served on the Securities and Exchange Commission Advisory Committee on Replacement Cost Accounting and the Financial Accounting Standards Advisory Council.
Vydání: 11.
Datum vydání: 01/2005
Počet stran: 720
Orientační cena: zde
ISBN: 03-2422-297-1
Vydavatel: South-Western College Publications
Více informací: www.amazon.com/exec/obidos/ASIN/0324222971
Stephen A. Ross, Randolph W Westerfield, Jeffrey Jaffe: Corporate Finance
Knihu hodnotím pozitivně a doporučuji ke koupi 70% z Vás
doporučuje
Knihu hodnotím negativně a nedoporučuji ke koupi 30% z Vás
nedoporučuje
(celkem hlasů: 108)

Corporate Finance

Autor: Stephen A. Ross, Randolph W Westerfield, Jeffrey Jaffe
Popis nebo abstrakt: Corporate Finance is todayÔÇÖs most authoritative book onÔÇö and covers every angle ofÔÇöcorporate finance. Updates to this edition include a more user-friendly approach, new or updated cases that illustrate top companies addressing real world situations, topical articles written by scholars and practitioners, and more.

About the Author

Stephen A. Ross (Cambridge, MA) is a professor at the Sloan School of Management, M.I.T.

Randolph W. Westerfield (Los Angeles, CA) is a professor at the University of Southern California.

Jeffrey Jaffe (Philadelphia, PA) is a professor at the Wharton School of the University of Pennsylvania.
Vydání: 7.
Datum vydání: 03/2004
Počet stran: 992
Orientační cena: zde
ISBN: 00-7297-123-1
Vydavatel: McGraw-Hill/Irwin
Více informací: www.amazon.com/exec/obidos/ASIN/0072971231
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leadership - management strategie - rozhodovac├ş procesy organizace - zm─Ťna - kult┼»ra komunikace - marketing
p┼Ö├şstupy & metody A-Z syst├ęmy & teorie A-Z modely & strukt┼»ry A-Z metody & zp┼»soby A-Z
oce┼łov├ín├ş - rozhodov├ín├ş strategie - tvorba hodnot treasury - cash flow finance - ┼Ö├şzen├ş rizik
metody & ukazatele A-Z modely & zp┼»soby A-Z p┼Ö├şstupy & syst├ęmy A-Z metody & teorie A-Z

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